Social Media That Drives Direct Bookings
Turn Instagram, TikTok, and Facebook into consistent demand channels that send guests to your direct booking site — not just your OTA listings.
30-DAY SNAPSHOT
Social-driven traffic to your direct booking site
Clicks from social
3,240
Direct bookings influenced
74
Repeat guest share
29%
From Random Posts to a Real Demand Channel
Most STR brands know they should be posting — few turn social into a predictable source of direct bookings.
Inconsistent Posting
Content only happens when someone on the team has "extra time," which means it almost never happens.
No Clear Strategy
Random posts and pretty photos don't turn into bookings without a clear funnel back to your direct site.
Hard to Track ROI
Without proper tracking and landing pages, it's impossible to show owners that social is actually working.
Agency Content That Feels Generic
Many agencies reuse generic templates that don't reflect your properties, markets, or guest experience.
How Odyssey Handles Social Media for STR Operators
We combine clear strategy, high-performing creative, and consistent execution — all tied back to your direct booking engine.
POV: You just booked the lake house for a summer weekend getaway...
Reels & Short-Form
Scroll-stopping short-form content built from your properties, markets, and guest experiences.
- Hook-driven scripts designed for watch time and shares
- Optimised for Instagram Reels, TikTok, and YouTube Shorts
- Property walkthroughs, guest POVs, and local area highlights
Content That Looks Great and Actually Performs
We focus on content that showcases your properties and markets while being engineered for watch time, engagement, and clicks.
Always-On Content Engine
Strategic weekly content across key channels to keep your properties in front of future guests year-round.
Performance Reporting
Simple reports that connect views, clicks, and inquiries back to direct booking performance.
Property & Portfolio Highlights
Spotlight premium units, new additions, and special offers with content that drives clicks.
Content Library & Templates
A reusable library of high-performing posts and prompts so your team can move fast between campaigns.
On-Location Content Shoots for Your Properties
Professional photography, videography, and drone footage — shot on-site at your properties and delivered ready for social media and ad campaigns.
Property Photography
Professional interior and exterior shoots that capture each property at its best — styled, lit, and framed for social-first formats.
Walk-Through Videography
Cinematic property tours and lifestyle clips edited into reels, stories, and ad-ready assets that stop the scroll.
Aerial & Drone Footage
Sweeping drone shots that showcase location, surroundings, and the full property footprint — perfect for hero content and ads.
Ad-Ready Asset Packs
Every shoot delivers a library of photos, clips, and cut-downs formatted for Instagram, TikTok, Facebook, and paid campaigns.
We're finalising shoot packages and scheduling now.
Reach out to get on the early list — we'll be booking first shoots soon.
What Consistent Social Looks Like After 90 Days
Real performance benchmarks from STR operators who invested in a real social strategy.
Social Media Management FAQs
What it looks like to have Odyssey own your STR social presence.
Ready to Turn Social Into a Real Booking Channel?
Book a 30-minute call and we'll review your accounts, content, and direct booking funnel together.
No credit card required • Free 30-min consultation